4 Tips on Event Marketing
Hi my name is Nerissa Tong from StrategyMix and in this video I’m going to share 4 tips to help you do better event marketing.
This video will be of interest to vendors but it’s mostly for resellers.
Tip No 1: Qualify before the event
A prospect is much more likely to take a call before the event – when they may be wondering if they’ve got a place – that after the event. They are also likely to be more open to discussing the event content before the event, when you can say that you’re ensuring that the content will be relevant.
By asking intelligent questions about the content, you can pre-qualify and either dis-invite the prospect (I’m not sure this event is for you) or make sure you focus on them at the event.
Tip No 2: Talk about what you say you are going to talk about
Your prospects are busy people and their time is precious and you have one chance to make the right impression. So make sure that you what you talk about is a fair reflection of what they might expect from the event invite.
Don’t try to trick them. It will backfire. Instead add value, so they feel like they want to work with you in the future.
Tip No 3: Understand the purpose of your event
It’s really important to know what you are trying to achieve. Ask yourself “what is it that you want your prospects to do after the event?” Contact you? Buy something? Meet you? Or some other action?
You need to make sure you weave a strong message on the day with a clear call to action, so they know what you’d like them to do.
Tip No 4: Repeat, repeat, repeat
Once you have a winning event formula, and you’re generating the right kind of engagement, then stick to the formula and repeat the same event every few months to new prospects. You don’t have to keep inventing new content, because only a fraction of your market has previously seen your presentation.
I hope that you found this video was useful. If you’d like to find out about our partner-led, full Spectrum marketing solutions for resellers then you might like to watch the video.
Thank you for your time.