StrategyMix Videos

Reseller Webinar: Marketing Automation and Advanced Lead Nurturing

In this reseller webinar, we examine Marketing Automation and explain:

  1. 4 Reasons why resellers should adopt marketing automation
  2. How to structure a "Buyer-Journey" style marketing automation program
  3. How to use triggers to switch prospects between different Buyer Journey Stages
  4. This 17 minute webinar was held on October 27 2016, in Chicago.

Reseller Webinar: Best Practice Inbound Marketing

In this reseller webinar, we examine what is Best Practice Inbound Marketing for resellers and explain:

  1. Why inbound leads are much more valuable than outbound leads
  2. Why there is so little inbound marketing in the channel
  3. How to develop the strategy behind a great inbound marketing program
  4. This 17 minute webinar was held on September 28 2016, in Chicago.

Reseller Webinar: Best Practice Outbound Marketing

In this reseller webinar, we examine what is Best Practice Outbound Marketing for resellers and explain:

  1. Why the traditional mass marketing approach is breaking down
  2. Why best practice marketing in the future will be based on micro marketing
  3. What micro marketing is and how it works

Reseller Webinar: How to plan your annual marketing schedule

In this reseller webinar, we explained how to develop an annual marketing schedule, that:

  1. includes both inbound and outbound marketing activities
  2. is proportional to the value of your vendors
  3. where 50% of the marketing content is developed by you
  4. This 20 minute webinar was held on July 29 2016, in Chicago.

555 Channel Marketing Solution

5.5.5 stands for 5 partners running 5 campaigns over 5 months. In this video we explain

  1. How this program provides consistent lead generation
  2. Why we achieve such high utilization rates (near 100%)
  3. The importance of partner branding to improve participation rates
  4. How to encourage partners to share their best data
  5. How you can save time by outsourcing partner recruitment
  6. Why you should pay on a per campaign basis and not an annual license

1-to-1 Channel Marketing

In this video we explain:

  1. The key problems the 1-to-1 Channel Marketing solution solves
  2. The principles behind the 1-to-1 concept
  3. How a 1-to-1 program works
  4. Pricing

1-to-1 Reseller Marketing

In this video we explain

  1. Why becoming a Trusted Advisor should be your primary marketing objective
  2. Why information must be valuable if you want to be a trusted advisor
  3. Why as a reseller, you need to promote your own business - not just that of your vendors
  4. What a 1-to-1 marketing program works
  5. The role of a personal marketing consultant

Build a targeted reseller database

Great marketing content and poor quality marketing data always results in one thing only - disappointment.

Reseller marketing can only be effective if you first build a database of target companies and the key contacts you need to influence.

Watch this video to find out how to do it...

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